What is strategy vs tactics?
While strategy and tactics belong together in the planning process, they are very different in the value they provide. It’s important to understand how the two co-relates while providing a unique value to the planning process.
Strategy defines what and why
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Strategy is the intent.
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Determines what needs to be done and why by questioning its effectiveness.
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Involves intentional and focused high-level thinking that defines the direction to take.
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Aligned with the goals, objectives and the broad vision you want to achieve.
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Requires focus on defining the future.
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It is difficult to change, though entirely possible.
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Needs outward, external looking perspective into competition, market conditions.
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Typically formed by leaders within the organization.
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Primary focus is on effectiveness, doing the right thing.
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Difficult to measure and evaluate.
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Strategic planning does not include execution details.
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Strategy is intangible.
Tactics defines how and when
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Tactics is putting intent to action.
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Determines how it must be done by focusing on the efficiency (cost, effort, resources).
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Involves concrete actions and steps to implementation inline with the direction.
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Aligned with the strategy.
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Requires day-to-day execution directed towards a specific strategy.
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It is very easy to change offering a lot of flexibility in determining steps to make the strategy successful.
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Needs inward view that can be executed with the resources of the organization.
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Typically defined and executed by managers.
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Primary focus is on efficiency, doing it right with less resources, time and money.
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Easy to evaluate through well-defined metrics.
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Tactical plans includes timelines and implementation details, when and where they will be applied.
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Tactics are tangible.
What are some helpful resources on strategy and tactics?
Here are a few resources to help you better understand Strategy vs Tactics and put it to use.
Articles
Embrace the Strategic Thinking Mindset: How to Develop Your Strategic Thinking Skills and Stay Ahead
Videos
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